Skip to content


Jewelry brand SOKOLOV is a well known brand all over Russia that began its history in 1993. The brand’s products are created at Russia’s largest jewelry factory and are presented in more than 6 000 multi-brand shops in twelve countries. SOKOLOV creates more than 30 000 models of jewelry products of exceptional quality at a reasonable price. SOKOLOV’s own retail network is located in Switzerland. The shops of the brand are presented in Bern, Lucerne and Fribourg. SOKOLOV’s stores rightfully become decorations of the cities where they are located.

sokolov pendant winter bird The jewelry production is located in the heart of the country; Red-on-Volga, Kostroma region, a place which is rightly called the jewelry capital of Russia. It produces about 49% of all jewelry created in the Russian Federation. More than 6 million jewelry products of the brand are created per year, and more than 24 thousand per day!

According to the Assay Inspection of the Russian Federation, the plant has been officially recognized as the number one jewelry manufacturer in the country since 2011. The industrial complex is the largest in Europe and covers an area of over 26 thousand square meters. It employs more than 1800 professionals who care about each ornament. SOKOLOV is a jewelry company with a long history. A small family jewelry shop has grown into an international company.

Brand Philosophy

SOKOLOV is an integral part of a perfect look. It is your personal style we think about when we create jewelry. Years of experience, attention to detail and a huge potential allow us to create jewelry elaborately designed up to the tiniest detail.


SOKOLOV today is an international holding company with the largest in Europe in-house production facility. The brand merchandise can be found in numerous countries in Europe, North America, Australia and Oceania. The brand has its own retail branch in Switzerland.



SOKOLOV jewelry is a whole special world of intricate and exquisite styles.Contemporary designs talk about independence, confidence and perfect taste. The brand jewelry will become a part of your public image and help you treasure the most precious moments in your life, as well as give you a feeling of your perfection.




SOKOLOV manufacture’s history starts in 1993, when Alexey and Elena Sokolov create a family workshop “Diamond”. Alexey Sokolov, the Company founder, becomes the creator of the first brand jewelry.



The Company moves to a new location due to production growth.



Production of diamond jewelry and semiprecious stone jewelry starts.



Production space grows up to 10000 square meters.



Production of silver jewelry starts.

Representative office opened in Moscow.



Representative office opened in Switzerland



Leading position in Eastern Europe in terms of volumes of gold and silver jewelry produced.



Representative office opened in Germany.


Launch of SOKOLOV jewelry watches.

2018 opens - first official representative of SOKOLOV brand in the USA